Acrisure
Brand Guidelines

Acrisure is a global insurance technology company that provides solutions for insurance, reinsurance, payroll, cybersecurity, and financial services. With a refreshed brand identity, Acrisure needed a comprehensive set of brand guidelines to create consistency across teams, strengthen its visual system, and support scalable brand applications across digital and print touchpoints.

Role
Senior Designer

Design Strategy

I led the development of Acrisure’s brand guidelines and visual identity system, partnering across multiple teams to create a more cohesive and scalable brand experience. The project established clear standards across typography, color, photography, logo usage, and digital applications, helping strengthen consistency across the organization while supporting future brand growth.