Acrisure
Brand Evolution

With a newly refreshed brand identity, Acrisure needed clear guidelines and scalable design systems to ensure consistency as the brand evolved. I led the creation of the brand guidelines and identity system, partnering with marketing and cross-functional teams to update key creative, including the website, digital campaigns, presentations, and reusable templates, to support adoption across the organization.

Role
Senior Brand Designer

Team
Annick Thomas, Brand Identity
Murray Wyse, Creative Director
Matt Jukam, Senior Copywriter
Gillian McGlynn, Design Lead